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A Trendy Rhapsody

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\ Date: February 27, 2017

Let’s see which one’s a hit and which one’s a miss in Malaysia!

TRENDS 2017 Kuala Lumpur

Like a song, you will hear the build-up, then the climax and winding slowly towards the finale. For some one hit wonders, their journey abruptly ends there and then while others remain as classic legends in your friends’ playlist. Fashion trends aren’t that different either. Let’s see which one’s a hit and which one’s a miss in Malaysia!

These days, when you head out, more often than not you’ll find common folks sporting the same hairstyles or wearing the same branded wares. Some like-minded people even stand in line for a taste of, let’s say, salted-egg fruit tarts. Some trends can be fun, up until it becomes an annoyance.

There was a period of time where people would go all crazy over a hairstyle, like the middle parting look sported by Nick Carter of the Backstreet Boys. Today, every man is sporting a pompadour. The Onizuka Tigers were once cool but these days, it’s all about them NMDs. Does anyone still remember when the Penang White Curry Noodles were first introduced? All stocks in grocery stores ran out faster that you can say “Penang White Curry Noodles!” Now it’s just, meh.

Why do trends easily come and go? Is it possible that Malaysians are just fickle-minded, or are we sheeps herded by the masses?

Let’s take a look at CircleSquare’s Top 6 Trend Picks.

1. Yeezy, or Naww?

Adidas Yeezy 2017

Sneakerheads all over the world were raging over the Adidas Yeezy in 2015 when Adidas collaborated with Kanye West. To a layperson, this is just another pair of shoe. But to someone who knows his or her stuff, a shoe connoisseur, this is just not any shoe. It was THE shoe to own.

However, since the Adidas NMD series was launched, the Yeezy was basically breezy and no one seem to be talking or wearing it anymore. Though you’d still spot a pair of Yeezys from time to time, it’s the NMDs that has become the household pair to own.

C2 Forecast: This is going to be like a controversial music video; popping up in a conversation from time to time. Right now we feel that it’s being overshadowed by the NMDs.

2. A Salty Affaire

Salted Egg Yolk Croissant at SS2

Remember the explosion on social media about a particular story about how a food blogger talked about bakeries in SS2, Petaling Jaya and its awesome salted egg yolk croissant invention, everyone went nuts and scrambled to get their hands on it. Not only was the news egging everyone to go for it, people were creating their own salted egg yolk croissants. This craze went on for about few weeks and now everyone seems to be diverting their attention to cheese tarts. Talk about an un-eggs-pected turn of events.

C2 Forecast: Malaysia is typically a haven for food. It’s just matter of time before another food trend will rise to the challenge. Nasi lemak burger, perhaps? But honestly, the salted egg yolk croissant is a tad overrated.

3. Pikachu…. I Choose You!

Pokemon Go

When Pokémon GO launched in 2016, everyone, and we really mean EVERYONE, was literally glued to their smartphones! This free-to-play, location-based augmented reality game, developed by Niantic, had even aged-old grandmas walking around trying to catch the elusive Pikachu. We even had the building’s security guard ringing our office’s doorbell just because a Snorlax appeared in our vicinity. It’s a good thing our boss didn’t choke hold him. The game’s popularity started to take a drastic fall once the public got bored of it. Only a handful of hardcore Pokémon lovers are still playing the game.

C2 Forecast: Pokémon GO has recently launched their Generation 2 and no doubt there will be a whole new wave of zombies…we mean, people, lurking around the streets trying to fill up their Pokédex. But we think it’s time for everyone to Pokémon GO GET A PROPER SOCIAL LIFE!

4. Pass The Tissues, Please?

Petronas Festive Advertising 2017

We are sure every single Malaysian has one common trait; that is looking forward to the Petronas ads during festive seasons. Some of the more notable ones were various Petronas video commercials for Chinese New Year, Hari Raya, Deepavali and Merdeka Day, directed by Yasmin Ahmad. Those were the highlights of online videos back then. Fast forward to 2017 and you’ll notice every brand and their mother aboard the tearjerker bandwagon. Some no doubt even fared better than Petronas’ recent efforts (sadly, their standards haven’t been quite the same since Yasmin Ahmad passed away in 2009, bless her soul). The funny thing is, the most talked-about festive video recently was actually an atrocious one by a world-known car brand, Mercedes Benz’ and it’s nowhere near any standards of video making.

C2 Forecast: Video ads usually contain very subjective content; it’s either going to be brilliant, or it’s gonna crash and burn. Speaking of video ads, check out our videos on facebook.com/mycirclesquare and tell us what you think! We think it’s at least a touch better than what Mercedes Benz did!

5. Literally Off The Top

Off The Shoulder Top Fashion

This look was essentially made famous by Bridget Bardot in the 1960s – the off-the-shoulder trend, and it’s making its great come back since 2016. Somehow showing off those sexy shoulders are the in thing now, standing head and shoulders (ahem) over abs. Girls can pull off the off-the-shoulder style by matching it with any piece of clothing. Easy, simple, elegant, sexy. Can’t argue with that being a catchy trend.

C2 Forecast: Fashion trends take place in a consistent cycle so don’t be surprised if shoulder pads make a comeback soon. Imagine Rosm…. Oh wait, nevermind.

6. Skinny As They Go

Skinny Denim in Trend 2017

Denim jeans were made famous in the West by cowboys; oozing full-on masculinity, exemplifying toughness and you can almost match any other piece of clothing with jeans. But somehow, skinnies, once famous in the 1960s have survived the journey through time, crossing paths with the likes of Elvis Presley, The Rolling Stones, Bob Dylan, Ramones, Michael Jackson, Freddie Mercury, just to name a few. Their passage was put on hold when bell bottoms took over the reign of fashion. But now, skinnies have earned their rights into the Hall of Fame.

C2 Forecast: Everything is becoming smaller, slimmer and more portable. Tight shorts might become an acceptable daily attire for any occasion, like how George Michael and Andrew Ridgeley made it the in-thing back during their Wham! Days.

 

There will always be new trends surfacing and we’ll never tire from chasing them. But as world-renown fashion expert, Tim Gunn once said, “A trend is only good if it works for you…” If you think the trend suits you, then by all means, put that suit on.

 

 

Photo Credits:

www.nookmag.com

www.leoburnett.com.myfestive

www.puremoda.com.au

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